Gnara® (formerly SheFly) was founded in 2018 by a team of women at Middlebury College who were tired of wearing pants that didn’t work for their anatomy.
Now, with over 300 million views and dozens of viral videos, Gnara's transformative Go There™ Pants caused quite a stir on the internet last year. This year, they’re launching multiple new products (First up: Go There™ Shorts!) and reintroducing ourselves as Gnara®.
From the feminine version of the Latin word “gnarus” which means “to have knowledge of a thing,” “skillful,” and “practiced,” Gnara® dives deep to fully understand problems and find solutions. They’re reclaiming the historically “bro culture” idea of what’s gnarly and redefining the outdoor industry to ensure everyone feels like they belong outside. Gnara® is proud of their female-founded roots and ready to discover more innovative solutions that will change the status quo.
