Vafels makes plant-based European-style wafels to fuel your next move. Unlike the traditional Liège wafel, these Vafels wafels were developed with 40% less fat so they would digest without sitting in the stomach like a rock, and not leave you lethargic and sleepy.
In 2017 Darin Morgan attempted to launch a community bike ride that raised money for a different philanthropic cause each month of the year in Boulder, Colorado. Only a dozen riders showed up for the first ride and the following month, one rider showed. Darin needed something attractive to increase attendance.
Reaching into his memories traveling as a professional cyclist years before, Darin pondered treats he could have at the event to lure riders from local clubs to attend. “What if he made Liège wafels to pair with their pre-ride coffee?” Liège wafels were the perfect ride snack because they were novel enough to the States, with deep roots in cycling, and they offered a delectable source of natural energy.
Darin and his roommate made their first batch of Liège wafels for the next ride. They played with the recipe and made a number of small changes based on the 18th Century recipe. Based on blind tests of their plant-based versions vs. the traditional, customers either couldn’t tell the difference or preferred the vegan versions made with flaxseed instead of eggs. By 2018, the Original Liège Vafels recipe was final and they were ready to move out of their at-home kitchen.