The inspiration for the JoGo™️ originated when co-founder Joey Jones was on a 28,000-mile solo motorcycle expedition from Minnesota to Argentina in 2016. While in Argentina, a family gave him a “bombilla” - a straw with a filter on the bottom that is designed for drinking the popular loose leaf Yerba Mate.
For Joey's next adventure after his motorcycle trip, he teamed up with Nick Yehle to lead a canoe trip in the Canadian wilderness. One morning at breakfast they had an idea - could they use the sustainable brewing method of the bombilla, and apply it to the often wasteful world of coffee? Once they returned from their trip, the two went to work.
After countless trials and rigorous testing of various prototypes (in which they experienced dangerously high levels of caffeine), they finally attained a design that filtered out the grounds, didn’t get clogged, was easy to clean, and looked pretty dang cool to boot!
Read JoGo's full story here.
